Cinematographer’s delight'

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Tuesday, Aug 04, 2015

Cinematographer’s delight'

Kollywood’s ace cinematographers U K Senthil Kumar is on cloud nine after finding a mention in The Modi Effect – Inside Narendra Modi’s Campaign to Transform India.

The book has been penned by Lance Price, a former BBC political correspondent and communications director for Tony Blair’s Labour Party.

“This is a very proud moment for me. Not everyone is blessed to work with the Prime Minister of the country. It all started with the PM’s  3D Holographic political campaign during the Lok Sabha elections 2014. I shot all the holographic videos of the PM that were projected during the campaign,”  said Kumar.

He added that he hoped the PM preserved a copy of the book in his collection.

“The book will reveal how the election was won and the impact that it had in India and the world over. I am sure that this book will have a special place in the PM’s library. I am happy that I got recognition for being part in an important chapter of India’s political history,” he added.


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