Anirudh's Bollywood single goes viral

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Monday, Nov 13, 2017

Anirudh's Bollywood single goes viral

Bewajah, touted to be the first vertical video of India, composed by Anirudh Ravichander, and has turned out to be a hit. It crossed 2.5 million views within an hour of its launch yesterday.

An elated Anirudh tweeted, '2.5 million within six hours of release for our Hindi independent music debut! This is mind-blowing  #Bewajah.'He adds, 'Fans of music in general are always looking for exclusive content and for me going vertical was a way of giving them that.

The entire concept is very unique and the process of creating the same was also very different. The end product looks good to me, I am sure fans will love it too'.

The song is targeted at people who consume music through their mobile phones, gives a unique and unconventional video watching experience in the portrait mode of a smart phone. Bewajah is about the journey of finding lost love and has been sung by Anirudh, Irene and Srinidhi Venkatesh.

Tags: anirudh's bollywood single goes viral, Anirudh, Bollywood.

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